beauty · wellness · home
Not everything makes
the cut.
Curated is a single storefront bringing together the beauty, wellness and lifestyle brands I actually use and genuinely rate. I’m sceptical by nature. If it’s here, it earned its place.
what is curated?
Curated is a platform built by Younique that brings multiple carefully selected brands together in one place — so instead of shopping across different websites there is one storefront.
I’m not a beauty influencer. I’m a writer who has spent years being quietly particular about what goes on my skin in both care and makeup. That’s actually a better qualification for this than you might think — I notice what works, I notice what doesn’t, and I don’t recommend things just because they’re new or heavily marketed.
Right now the edit includes Younique (gorgeous makeup and skincare), Adorned (hair accessories) and JoyBelle (press on nails that stay put for ages) — and it will grow.
my approach
“A good skincare routine is a form of self-respect. A good beauty edit is a form of honesty — telling you what’s worth your money and what isn’t, rather than just telling you what sells.”
— Laura
what’s in the edit
Younique
The foundation of the edit. Skincare, makeup, supplements and tools — a full range built around real ingredients and real results. The skincare in particular has genuinely surprised me.
Skincare · Makeup · Supplements · Tools · Hair
JoyBelle
Stick-on nails that actually look good. I was sceptical — I always am — but JoyBelle changed my mind. Salon-quality results without the salon price or the sitting still for an hour.
Nails · Home
exclusive deals
Better value when you shop through Curated
Free shipping
On qualifying orders — no chasing free delivery thresholds.
Buy 3 get 1 free
Add four items and the lowest priced one comes free.
Buy 4 save more
The more you add the more you save — proper bulk savings.
Ready to explore the edit?
Everything in one place, all through one storefront. No hunting across multiple sites — just the good stuff, already filtered for you.