experienced · resourceful · creative
The person
behind the support.
I’m Laura — an experienced Executive Assistant, writer and lifelong learner. My career has taken a few interesting turns, but the thread running through all of it has remained the same: helping people bring order to their ideas, communicate clearly and make things happen.
my story
I was born and raised in Sheffield, where I also brought up my two daughters. In 2015, after they had flown the nest, I moved to the Peak District with my partner — and I can’t imagine wanting to live anywhere else. I’m now a very proud grandmother to four little boys, who keep me curious, grounded and determined to make the most of whatever comes next.
My working life has never followed a perfectly straight line. I’ve worked in the Civil Service, the NHS and high-tech organisations, supporting senior people, coordinating competing priorities and quietly making sure that things got done. Those roles taught me how to anticipate what someone will need, communicate with people at every level and remain calm when the day refuses to go according to plan.
In 2016, I moved into self-employment as a Virtual Assistant. Two years later, I expanded into professional writing, producing articles and blogs for clients as well as publishing my own books. Writing sharpened skills that had always been central to my executive support work: listening carefully, understanding what someone is trying to achieve and finding the clearest way to express it.
My curiosity also led me to build The Memoir Maker, a web app designed to help people record their life stories. Taking it from an idea to a working product stretched me far beyond writing. I learned new digital tools, explored AI, solved unfamiliar problems and managed every part of the project myself. It didn’t develop commercially in the way I had hoped, but the experience strengthened my belief that I can learn almost anything when there is a worthwhile reason to do it. Sadly, I have had to temporarily put that project on hold – but watch this space – it will be back!
Now, I’m bringing all those strands together: extensive executive support experience, strong communication skills, digital confidence, creativity and the sound judgement that comes from a varied working life. I may have taken the scenic route, but it has made me resourceful, adaptable and very good at seeing both the detail and the bigger picture.
What I bring
Sound judgement
I understand what needs attention, what can wait and when something should be handled without adding another decision to someone’s day..
Calm organisation
Competing priorities, shifting deadlines and busy diaries don’t faze me. I bring structure, follow-through and a steady head when plans change.
Clear communication
Whether I’m drafting correspondence, dealing with stakeholders or turning a complicated idea into something readable, I know how to find the right words.
Resourcefulness
I’m comfortable learning unfamiliar systems, exploring new technology and finding practical solutions rather than waiting for someone else to provide the answer.
Have a question about something you’ve read here, or just want to get in touch — I’d love to hear from you.